Whitcomb’s is a mediterranean restaurant located inside The Londoner Hotel. The brand was created with warmth and elegance in mind by using a sun bleached, pastel palette paired with gold foiling. Soft, organic photography is inspired by the mediterranean coast and earth elements. Translucent materials such as vellum are used to give a feeling of airiness. The script logo brings in a gestural form, along with the organic line work.

Joshua’s Tavern is a gastropub and music venue inside The Londoner Hotel. Inspired by concert posters, this concept brings in mismatched typography, historically used in live music billings, by combining narrow and wide letterforms. High-touch copper materials take influence from the pipes in the space and the fluid textures of both melted metal and mixed paint, give a nod to the artist Joshua Reynolds. Quotes from Joshua Reynolds bring the artist’s voice into the space.