Max
Following the merger of HBOMax and Discovery+ to Max, our team worked on campaign concepts and application to drive social engagement. Our goal was to highlight the content that would be available on Max, and help users understand what they can expect with the merger and new platform. Assets included educational videos for Tiktok and static assets for Twitter/X.
CREDITAgency:
Big Village
Copy Art Director:
Kim Cadavid
Strategy Lead:
Michiko Fuller
ROLEArt Direction
Design
Image/Still selection
Open for _____
Application for Twitter/X, grouping shows on Max under a specific mood. When clicking on the images, they expand from the crop to show hidden content relating to the mood group. The hidden content drives the engagement to click on the content, as well as featuring more stills from the shows.
Educational Tiktok Videos
Application for Tiktok to explain to users how their accounts will merge over, highlighting clips from shows that are available on Max.
Social Static Templates
System for featuring multiple titles in a singular post
